Living in a society that advances with lightning speed, audience tastes do not remain the same. However, no matter how much society changes, I insist on being true to life. That does not mean that I won’t use CG effects, but I will make them look as real as possible, which is all the more important in the high-definition world. For example, in The Cases, I did not use mainstream techniques to create moving endings or pretentious sayings, but rather let the audience appreciate our attention to detail and integrity.
As a director, I try my best with every project, be it commercials, musical films, short films or educational films. With films, the sources of inspiration must always come from life, and the experience of making a film is hard to convey. Hong Kong films lack the big budgets of Hollywood productions, nor do they have leisurely production schedules. Therefore, the script and story are the most important elements in Hong Kong films, which are often what people find most attractive. It will be a joy for me to know that audiences will continue to appreciate serious productions, and that such films inspire them to reflect upon their lives.
Born in 1973, Alan de Law had been active in the advertising field since 1989. Throughout his career, he had worked in various locales throughout the world, including New York, Paris, Munich, London, Beijing, Shanghai and Guangzhou, directing and producing commercials and musical films. de Law currently serves as the CEO and creative director of PBIL Group of Communications, and is a member of Composers and Authors Society of Hong Kong (CASH), as well as a guest lecturer at the Open University of Hong Kong. His body of work includes the musical film Too Little Love and the television commercial Ask Me and Licensed Guesthouse.
He made his feature film debut in 2012 with The Cases, which was the first supernatural docu-drama shot in South-East Asia. In addition to film work, de Law was commissioned in 2011 by the Macau government to stage the first large-scale musical, Love in Macau.
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